Missoula, Montana – January 10th, 2011 – Goomzee Corporation, a leading provider of mobile technology solutions for real estate professionals, announced today it has released the real estate industry’s first all-in-one mobile marketing and lead capture solution that includes 2-way Text Message marketing, QR Code marketing with lead capture, and Branded Mobile IDX.

Goomzee’s product offering includes its industry-leading Text Message Marketing Platform, Realty Connect, which is currently available to over 120,000 REALTORs through its growing MLS and REALTOR Association partnerships.  Their new product suite now includes a patent-pending system for incorporating QR Codes into mobile marketing while providing lead capture, an industry first.  Goomzee’s new Branded Mobile IDX solution is already being piloted by some of America’s largest multiple listing services in Arizona, Texas and Florida.

“At Goomzee we identified key functionality that was missing in current QR Code and Mobile IDX offerings and welcomed the challenge to enhance our text message marketing platform and introduce a comprehensive solution that supports today’s mobile consumers, and tomorrow’s,” cites Goomzee founder and CEO, Mike Sparr. 

A QR (Quick Response) Code is a 2-dimensional barcode designed in 1994 by a subsidiary of Toyota Motor Corporation.  It allowed the company to add square, 2-dimensional barcodes to items and quickly scan them.  The standard was offered royalty free and has recently been embraced by marketers globally to promote their companies and brands.  Consumers can download free barcode scanner applications for most of today’s popular mobile devices.  They can use these applications to recognize and decipher the contents of the barcode, which most commonly encodes a website address, or URL.

“With technologies like QR Codes, one common problem was that it merely redirected consumers to a web link but did not offer lead capture to create more sales opportunities for marketers.  Our engineers designed a unique method of device and user identification that verifies leads and generates lead alerts when QR Codes are scanned without requiring an app download to track leads.  Another problem we solved was allowing marketers to reuse QR codes and avoid costly rebranding of signs and promotional material for each new property listing.  We were so thrilled with the innovations that we filed additional patents so we can offer our customers an exclusive, best-of-breed mobile marketing platform that is truly second to none,” claims Sparr.

Goomzee’s product suite, Realty Connect, includes Text Message and QR Code marketing as well as Branded Mobile IDX.  By integrating with MLS data systems, mobile marketing campaigns and Mobile Property Pages are automatically generated and linked to the agent’s listings, eliminating double entry.  Agents then add Text and/or QR codes to yard signs, flyers, websites and print advertisements. Potential buyers are prompted to send a text message with a unique Property ID code or scan a QR Code.  Within seconds the buyer receives listing information, pricing and photos via Text Message or Mobile Property Page.  At the same time, the agent receives lead alerts either via email or text message.  Agents can then follow up directly from their phone, or they can log into their Administration Website and monitor lead activity or interact with contacts from any web-enabled computer.

“We take both an agent-centric and consumer-centric view to designing our solutions and save agents the hassles of unproven technologies and companies.  Now real estate professionals can promote their listings and manage their leads in a single, easy-to-use product that literally does most of the work for them.  Our exclusive Auto Response system literally follows up with and filters leads automatically so the agent only contacts the most interested buyers.  Rather than maintaining a variety of tools, with buyer leads scattered from website to website, Goomzee’s Realty Connect suite does it all in one place.  I’m very excited to unveil the new Realty Connect suite,” Sparr added.

In support of these new product offerings, Goomzee redesigned their corporate website and re-launched it on January 10th.

About Goomzee
Goomzee provides mobile technology tools that allow real estate agents to deliver property information to a buyer's cell phone while they are standing at the property or on the go and helps convert more leads into sales.  With the company’s industry-leading product suite, Realty Connect, Text Message and QR Code marketing, and Mobile Property Pages, are automatically generated and reusable.  Goomzee’s products seamlessly integrate with MLS property listing databases to provide accurate, relevant information for the real estate professional and their clients.  To learn more, visit us online at http://www.goomzee.com or contact us toll free at (877) 324-1796.

Missoula, Montana – October 11th, 2010 – Continuing to expand its MLS footprint in the US real estate marketplace, Goomzee®, a leading provider of mobile technology solutions that connects buyers and sellers, today announced it has agreed with the Arizona Regional MLS (ARMLS) to provide its product, Realty Mobile, to their members and revolutionize how Arizona homebuyers and sellers receive real estate listing information on their cell phone.

By utilizing Goomzee’s proprietary mobile technology, the nearly 32,000 ARMLS real estate agents and their clients will be allowed to search the MLS for homes using any phone with a browser and Internet connection.  For agent users, the service brings the MLS data to their cell phone and allows them to stay connected while away from their desk. MLS members can perform quick searches, advanced searches, or map searches and contact the listing agent with a single click on their phone.  They can also access private information such as showing instructions, original list price, days on market, and agent remarks.

Goomzee’s Realty Mobile enables agents to also provide a branded mobile listing search tool to their clients and perspective buyers so they can search and access listing information on their own using a cell phone.  The potential buyer receives an invitation link from the agent to use the application.  When clicked from their phone, the link guides them through creating their mobile search account.  They can then search for active listings on a map or by specific search criteria.  When they find listings they like, they can save them, add them to a favorites list, make notes for future reference, and even share them with a friend.

“This is an exciting tool for all Realtors® on ARMLS.  It will allow our agents to deliver instant information to potential buyers using cutting edge mobile technology," says Bob Bemis, CEO for Arizona Regional MLS.  "ARMLS’ goal is to provide Realtors® with the best tools and information available in the industry. We are proud to create a relationship with Goomzee that will increase our members' efficiency, professionalism, and value."

The most recent agreement increased Goomzee’s market share beyond 20 MLS organizations and 41 REALTOR associations throughout the United States.

Goomzee CEO, Mike Sparr noted, "Progressive organizations like ARMLS and their members can use our technology to help connect with today's mobile consumers.  We are excited to be chosen by ARMLS and look forward to adding further value and efficiency to their members.”

“Realty Mobile gives brokers and agents a tool to further strengthen their client relationships and improves productivity when out of the office,” said Sparr.  “By offering consumers a branded mobile real estate search experience, agents can cement their position as the trusted source of information and reduce the risk of buyers going to another agent when they are ready to make an offer.”

About Arizona Multiple Listing Service
Arizona Regional Multiple Listing Service (ARMLS) was incorporated in 1982 to consolidate the property listing efforts of autonomous boards across the Valley into a single system.  The aim is provide its members with comprehensive multiple listing and other vital agent services at a reduced cost. ARMLS® is the multiple listing service of choice for all the constituents it serves including Participants through the facilitation of offers of cooperation and compensation to other Participants.  Our Subscribers through the orderly compilation, collation, and dissemination of listing information so Subscribers may better serve their clients and customers and the public through the use of cost-effective technology.  As well as associations by coordinating communication with, and supporting the efforts of, the Associations so that the REALTOR® brand and programs speak with one voice as the definitive source of real estate information.

About Goomzee

Goomzee empowers real estate agents to connect with today's mobile real estate consumers using cell phone technology and helps convert more leads into sales.  The company’s product offerings include Realty Connect, a text-message advertising and call capture tool and Realty Mobile, a mobile MLS and branded mobile IDX solution. Goomzee’s products seamlessly integrate with MLS property listing databases to provide accurate, relevant information for the real estate professional and their clients, preventing extra work for the agent while fostering potential buyer and client relationships. To learn more, visit us online at http://www.goomzee.com or contact us toll free at (877) 324-1796.

Missoula, Montana – October 14TH, 2010 – East Bay Regional Data, Bay East Association of REALTORS® and Contra Costa Association of REALTORS® have become the first multiple listing services in California to deploy Goomzee’s text message lead generation tool, Realty Connect®, to nearly 15,000 Northern California real estate professionals.  The three organizations announced in September they had chosen Goomzee to deliver the mobile technology to its members and revolutionize how California homebuyers and sellers receive real estate information on their cell phone.

Goomzee’s Realty Connect® helps connect buyers and sellers using text messaging and integrates with MLS data systems.  Agents place signs or ads regarding a property for sale that prompts potential buyers to send a text message with a unique property ID code.  Within seconds the buyer receives a text message response containing property information and pricing.  The Buyer then has the option to receive and view photos of the listing immediately on their phone. At the same time, the agent is notified of the buyer’s inquiry.  Automated tools and responders then help the agent cultivate those leads and begin to establish a relationship with the buyer.

"We're pleased to work with Goomzee and help get this technology in our subscribers hands, satisfying both consumers and sellers alike," states Becky Tobin, President & CEO for the East Bay Regional Data MLS.  "It is our goal to arm our subscribers with the very best technology tools available to help them satisfying both consumers and sellers alike."

This latest agreement in California expands Goomzee’s market share to include MLS’s in 13 states.  The company’s mobile technology solutions are currently used by real estate agents in 40 states nationwide.

"Bay East’s mission is to help our members succeed as real estate professionals. Today’s REALTOR® needs to have access to the latest marketing technology to achieve this goal," said Pam Winterbauer, 2010 President of Bay East Association of REALTORS®.  "The Goomzee SMS platform will allow our members to instantly connect with potential homebuyers and promote their clients’ properties in a new and exciting way."

“As a former Bay Area resident I can appreciate the need for this technology to satisfy tech-savvy home buyers,” states Mike Sparr, Goomzee’s CEO.  "We are excited to be working with these progressive organizations in Northern California.  Demand continues to increase nationwide for our technology and I expect this trend to continue throughout California.  We’re grateful that EBRD, Bay East and CCAOR took the initiative to empower more California real estate buyers and sellers with Goomzee’s mobile technology.”

East Bay Regional Data, Bay East Association of REALTORS®, Contra Costa Association of REALTORS® and Goomzee look to launch their mobile real estate solutions in early November.

About East Bay Regional Data Incorporated
East Bay Regional Data was incorporated in 1991 as a means to provide brokers and agents with a centralized and online source for real estate data. Today, East Bay Regional Data Inc. (EBRDI) is the regions largest MLS cooperative working to provide its subscribers the very best in MLS service.  EBRDI provides comprehensive MLS related information and support services to participants, subscribers and appraisers. These services include access to ongoing training, the latest in real estate technology tools, product research and new offerings, standard MLS Rules and Regulations. For more information visit us online at http://www.ebrdi.com/

About Bay East Association of REALTORS®
The Bay East Association of REALTORS® is a professional trade association serving over 4,300 real estate professionals throughout the San Francisco Bay Area by providing programs and services to enhance their ability to conduct business with integrity and competence. For more information visit us online at http://www.bayeast.org/.

About Contra Costa Association of REALTORS®
Founded in 1921, the Contra Costa Association of REALTORS® supports the real estate community with a wide range of services and products, including education, government advocacy, professional networking, marketing and public relations, and technical support. CCAR is committed to technological innovation that will lead the way in an increasingly challenging real estate environment. In addition to traditional vehicles, such as MLS access, CCAR is a technology resource—developing and aggregating powerful web-based tools that enable REALTORs' efficiency and success. For more information visit us online at http://www.ccarealtors.com/

About Goomzee
Goomzee empowers real estate agents to connect with today's mobile real estate consumers using cell phone technology and helps convert more leads into sales.  The company’s product offerings include Realty Connect, a text-message advertising and call capture tool and Realty Mobile, a mobile MLS and branded mobile IDX solution. Goomzee’s products seamlessly integrate with MLS property listing databases to provide accurate, relevant information for the real estate professional and their clients, preventing extra work for the agent while fostering potential buyer and client relationships. To learn more, visit us online at http://www.goomzee.com or contact us toll free at (877) 324-1796.