Missoula, Montana — Goomzee, a leading real estate software technology startup, today announced that Greg Gianforte has been appointed to its Board of Directors. Gianforte has two decades of experience leading private and publicly traded technology companies. He will help guide Goomzee’s continued growth with a focus on streamlining operations and maximizing profitability.

“The expansion of Goomzee’s Board of Directors ensures the company will fully leverage the financial opportunities being created by our multi-year track record of growth. After working closely with me for over a year, Greg stood out as an exceptional candidate given his strong operational and financial experience and proven success track record,” said Goomzee CEO, Mike Sparr.

Gianforte was formerly Chairman, founder and CEO of Right Now Technologies. (NASDAQ: RNOW) which was sold to Oracle Corp. (NASDAQ: ORCL) in 2012 for approximately $1.8 billion. He brings over 20 years of high tech management experience to the Goomzee Board of Directors, including management of a successful IPO and several mergers and acquisitions. Before Right Now, Gianforte was founder and CEO at Brightworks where he led the company to profitability and guided the sale of the company to McAfee Software where he remained as a senior executive for several years.

“Goomzee is quickly reaching a critical stage as real estate continues shifting to mobile,” said Gianforte. “All indications are that they will continue on their current growth trajectory, and I look forward to bringing an operational and fiscal perspective at the board-level to help manage and leverage those opportunities.”

About Goomzee
Goomzee provides software products to real estate agents throughout the US that either connects them to their multiple listing service data via mobile devices, or connects them to potential buyers via curbside marketing and lead capture.

Goomzee Mobile provides mobile apps for agents that allows them to search, browse, save, and share their MLS listing data via their mobile phone or tablet.  This service also includes integration with their contact database, tax records, agent roster, transaction and document management, and other valuable tools they need regularly.

Goomzee Connect provides listing promotion and lead capture through text message and QR code marketing.  The service allows the agent to assign codes to their listings and place sign riders with these codes at the property, replacing or augmenting paper flyers.  Potential buyers are prompted by the signs to send a text message or scan a barcode to instantly receive property information, pricing and photos on their phone.  At the same time, the agent is alerted of the information request and may follow up to provide superior customer service.

To learn more, visit them online at http://www.goomzee.com or contact us toll free at 1-855-GOOMZEE.

Goomzee is a registered trademark of Goomzee Corporation. All other trademarks are the property of their respective owners.

Goomzee, a longtime mobile technology provider for real estate professionals and MLS technology partner, introduced its Mobile MLS solution with rave reviews and was even touted as “Best New Mobile App” by industry veteran, Greg Robertson, on his popular blog, Vendor Alley. The company originally provided agents with text message marketing, QR code marketing and Mobile IDX tools, yet has been a Mobile MLS solution provider for large markets in Arizona, Texas, Colorado and Florida.

“Taking our lessons learned with our existing customers, we recognized the need to provide a tool to real estate professionals that exceeds the capabilities and performance of the popular consumer portal apps,” explains Mike Sparr, the company’s CEO and founder. “We began investing in the infrastructure and back end search engine, databases, and API servers long before we ever drew a single screen as we recognized speed was the most important factor in providing a productivity tool over mobile. It appears our bet will pay off as we’ve already had enormous demand even from the early demos we shared at CMLS.”

Traditionally, site license pricing has been more of a behind-the-scenes negotiation but Goomzee appears to be breaking out from the norm and is publicizing it’s pricing model, and incentive opportunity. The company is offering MLS clients 25 percent and 50 percent discounts respectively based upon a $10,000 or $25,000 initial deposit prior to the rollout of the product, coining it as it’s “sponsorship plan”.

“We decided to offer early adopters a financial incentive to chip in now, and save considerable expenses in providing these solutions to their clients,” adds Sparr. “Furthermore, I felt it was important to follow in the footsteps of folks like Greg Robertson of W&R Studios who promotes more transparency in the industry, and what could be more transparent than sharing our pricing model.”

Goomzee shared that it’s pricing will include a $500 monthly minimum, with $500 setup, but for any client over $1,000 monthly plan or greater the setup fee is waived. The pricing schedule is attached below and will soon appear on Goomzee’s website.

ABOUT GOOMZEE
Goomzee provides mobile technology tools that allow real estate agents to deliver property information to a buyer’s cell phone while they are standing at the property or on the go and helps convert more leads into sales. With the company’s industry-leading product suite, Realty Connect, Text Message and QR Code marketing, and Mobile Property Pages, are automatically generated and reusable. The suite also includes Mobile MLS and Branded Mobile IDX. Goomzee’s products seamlessly integrate with MLS property listing databases to provide accurate, relevant information for the real estate professional and their clients. To learn more, visit us online at http://www.goomzee.com or contact us toll free at 1-855-GOOMZEE.

Goomzee provides mobile technology tools for real estate professionals, multiple listing services (MLS), REALTOR Associations and now property management professionals. Their solution for property management professionals offers at-property mobile marketing and lead capture using text messaging, QR codes, and branded mobile property pages in an all-in-one solution. Potential renters view a property of interest and can text, scan or browse on their cell phone and receive property details instantly. Property managers receive alerts and automatically build a potential tenant database. What makes the service unique to property managers is the ability to import their entire inventory, regardless of whether it’s in the local MLS, and in a single click flag a property vacancy and automatically assign a reusable property ID code and QR code for marketing.

“We’ve worked closely with our property management customers around the United States and learned the unique differences in their business model versus residential real estate sales,” states Mike Sparr, Goomzee’s founder and CEO. “Property managers don’t earn the high commissions on each sale, and they do have average vacancy rates which helps us predict their needs and message volume to tailor a solution that fits their budget. A pleasantly-surprising result of our early pilots was the report that not only did we help increase leads and shorten vacancy rates, but our clients were able to reduce administrative expenses formerly spent answering phone calls and describing properties; now potential tenants get the information immediately on their cell phone. That savings alone paid for our service and we’re thrilled with the continued positive feedback.”

According to reports from the Institute of Real Estate Management (IREM), National Association of Residential Property Managers (NARPM), and Building Owners and Managers Association (BOMA), there are over 340,000 properties under management amongst their members alone and this number is growing. According to NAR, vacancy rates are reported to decline in 2012 by 0.6 percent and rental income is expected to rise given the increased demand over supply. Goomzee has recognized the need for their technology to support property management professionals to help meet this growing demand and drive efficiencies into their businesses.

ABOUT GOOMZEE
Goomzee provides mobile technology tools that allow real estate agents to deliver property information to a buyer’s cell phone while they are standing at the property or on the go and helps convert more leads into sales. With the company’s industry-leading product suite, Realty Connect, Text Message and QR Code marketing, and Mobile Property Pages, are automatically generated and reusable. The suite also includes Mobile MLS and Branded Mobile IDX features. Goomzee’s products seamlessly integrate with MLS property listing databases to provide accurate, relevant information for the real estate professional and their clients. To learn more, visit us online at http://www.goomzee.com or contact us toll free at 1-855-GOOMZEE.

Under the terms of the agreement all of Goomzee’s agents will have free access to ReachFactor’s reputation utility. When an agent opts-in,Goomzee will automatically populate reputation data into ReachFactor and pull an agent’s ratings into its mobile market suite. An agent’s contact and lead forms will be enhanced with the agent’s ratings as well. All agents using ReachFactor will see “Goomzee” as a new publishing channel to which they can automatically sync their bona fide reputation.

“The empirical evidence we’ve gathered for over a year now shows that consumers who find agents after looking at our reputation data form quicker,more loyal bonds with agents than consumers who discovered the same agents via traditional marketing tactics,” says Suresh Srinivasan,ReachFactor’s CEO. “Partnering with a market leader like Goomzee makes sense because we have thousands of overlapping customers and Goomzee’s services are proven to generate high quality leads. We can deliver an instant win to every agent using the services.”

Agents using Goomzee report that 20 to 50 percent of all follow-ups with prospects result in a meeting with 100 percent customer satisfaction and lead accuracy. By embedding an agent’s reputation into the entire consumer experience,agents can subtly influence the consumer’s perception of them even before meeting. The result is that agents will have earned trust and loyalty from the get go,reducing the likelihood that the consumer will shop around.

“Consumers expect star-type ratings on businesses of all types before they make a final decision,” says Mike Sparr,Goomzee’s CEO and Founder. “It was clear to us that integrating ReachFactor’s comprehensive ratings statistics into our public-facing products would help our agents instantly establish loyal bonds with the leads we deliver each day. We wanted to embrace the reputation platform we think will set the industry standard.”

About Goomzee
Goomzee provides mobile technology tools that allow real estate agents to deliver property information to a buyer’s cell phone while they are standing at the property or on the go and helps convert more leads into sales. With the company’s industry-leading product suite,Realty Connect,Text Message and QR Code marketing,and Mobile Property Pages,are automatically generated and reusable. The suite also includes Mobile MLS and Branded Mobile IDX features. Goomzee’s products seamlessly integrate with MLS property listing databases to provide accurate,relevant information for the real estate professional and their clients. To learn more visit us online at http://www.goomzee.com or contact us toll free at 1-855-GOOMZEE.

About ReachFactor
ReachFactor is a patents-pending reputation platform for use by real estate agents and organizations to foster better consumer engagement and more loyal consumer relationships. Prospective home buyers and sellers who browse data collated by ReachFactor can rely on a comprehensive,nationwide database of verified facts about real estate agents so they can quickly make the right selection. ReachFactor is one of AGBeat’s 60 Genius Brands to watch in 2012. To learn more visit reachfactor.com or call toll free 1-877-470-7794.

“We strive to make the best solutions accessible to real estate professionals and support our members,” says Cameron Paine, CEO of Connecticut Statewide Multiple Listing Service. “I’m excited to help make Goomzee’s mobile technology tools readily accessible for Connecticut REALTORS® and help them meet the needs of today’s on-the-go home buyers.”

Goomzee’s mobile marketing tools include text message call capture, QR code and branded mobile IDX. The service allows agents to place codes on signs at the property and consumers can text in, or scan a QR code, and instantly receive home information, pricing and even photos on their cell phone. The agent is notified of buyer interest and can follow up to provide more responsive customer service. According to the company, over 200,000 real estate professionals in the United States already have a Goomzee account, growing from 100,000 agents this same time last year.

“Mobile technology is critical to meet the needs of today’s consumers, and more professionals are recognizing the importance of our lead capture tools that solve common problems and increase agent’s sales efficiency,” claims Mike Sparr, Goomzee’s CEO and founder. “CTMLS continues to push the technical envelope to offer solutions that benefit their customers, and we look forward to helping them fulfill that mission.”

Mobile technology continues to grow in importance in the real estate industry. According to Pew Research Centers, 92% of smart phone subscribers cite text messaging as the most important feature of their mobile device, and Internet browsing has grown to 84%. Goomzee’s mobile technology suite delivers a complete mobile offering for real estate agents, brokers, franchises and MLSs that reaches the most mobile devices including standard phones, smart phones and tablets.

ABOUT GOOMZEE
Goomzee provides mobile technology tools that allow real estate agents to deliver property information to a buyer’s cell phone while they are standing at the property or on the go and helps convert more leads into sales. With the company’s industry-leading product suite, Realty Connect, Text Message and QR Code marketing, and Mobile Property Pages, are automatically generated and reusable. The suite also includes Mobile MLS and Branded Mobile IDX features. Goomzee’s products seamlessly integrate with MLS property listing databases to provide accurate, relevant information for the real estate professional and their clients. To learn more, visit us online at http://www.goomzee.com or contact us toll free at 1-855-GOOMZEE.

ABOUT CTMLS
Founded in 2006 by the Connecticut Association of REALTORS, Inc., the Connecticut Statewide Multiple Listing Service provides the highest quality, most comprehensive MLS information to REALTOR® members in every town and every county in Connecticut. To learn more about Connecticut Statewide Multiple Listing Service please visit us online at http://ctmls.ctreal.com.

Goomzee’s mobile marketing tools include text message call capture, QR code and branded mobile IDX. The service allows agents to place codes on signs at the property and consumers can text in, or scan a QR code, and instantly receive home information, pricing and even photos on their cell phone. The agent is notified of buyer interest and can follow up to provide more responsive customer service. According to the company, over 200,000 real estate professionals in the United States already have a Goomzee account, growing from 100,000 agents this same time last year.

“We’re excited to offer Goomzee’s mobile technology in the new Metrolist Marketplace, an online one-stop-shop coming soon,” says Patricia Bybee, President and CEO. “Mobile technology is a must-have to reach today’s tech-savvy homebuyers and we look forward to making this available.”

“I’m excited to work with Metrolist and their 16,000 real estate professionals in the Denver area,” states Mike Sparr, Goomzee’s CEO and founder. “As more MLS’s help their agents go mobile, it’s exciting they continue to select Goomzee as their preferred mobile technology partner. We now service many of the largest MLS markets in America, and as a Montana-based company, this partnership is even more exciting since Metrolist is one of the largest solution providers in the Rockies.”

Mobile technology continues to grow in importance in the real estate industry. According to Pew Research Centers, 92% of smart phone subscribers cite text messaging as the most important feature of their mobile device, and Internet browsing has grown to 84%. Goomzee’s mobile technology suite delivers a complete mobile offering for real estate agents, brokers, franchises and MLSs that reaches the most mobile devices including standard phones, smart phones and tablets.

ABOUT GOOMZEE
Goomzee provides mobile technology tools that allow real estate agents to deliver property information to a buyer’s cell phone while they are standing at the property or on the go and helps convert more leads into sales. With the company’s industry-leading product suite, Realty Connect, Text Message and QR Code marketing, and Mobile Property Pages, are automatically generated and reusable. The suite also includes Mobile MLS and Branded Mobile IDX features. Goomzee’s products seamlessly integrate with MLS property listing databases to provide accurate, relevant information for the real estate professional and their clients. To learn more, visit us online at http://www.goomzee.com or contact us toll free at 1-855-GOOMZEE.

ABOUT METROLIST
Metrolist is the largest MLS in the state of Colorado, supporting the largest network of REALTORS® with the most comprehensive database of real property listings. Realtor owned since 1984, Metrolist provides leading technology solutions to real estate agents and brokers to better serve buyers and sellers. More information about Metrolist is available at www.metrolist.com.

“At WestUSA we pride ourselves on providing relevant technology tools to agents to streamline their business and customer interaction. Mobile technology is a natural progression as more home buyers expect access to information anytime, anywhere and we felt it was important to provide Goomzee’s mobile marketing tools to our agents,” explains Dan McCarthy, Vice President for WestUSA. “Quite simply, Goomzee gets it, and that is why we chose their solution for our agents and look forward to working with them to roll the service out.”

Goomzee’s mobile marketing tools include text message call capture, QR code and branded mobile IDX. The service allows agents to place codes on signs at the property and consumers can text in, or scan a QR code, and instantly receive home information, pricing and even photos on their cell phone. The agent is notified of buyer interest and can follow up to provide more responsive customer service. According to the company, over 200,000 real estate professionals in the United States already have a Goomzee account, growing from 100,000 agents this same time last year.

“I’m thrilled that WestUSA selected Goomzee as their mobile solution provider and they recognized the true value in services we provide,” says Goomzee CEO and Founder, Mike Sparr. “Goomzee’s innovative approach to mobile marketing allows it to deliver some of the highest lead conversion rates in the industry. Agents are reporting from 20 to 50 percent of all follow ups result in a meeting with 100 percent customer satisfaction and lead accuracy, solving the common fake contact issues from Internet lead solutions. More companies and brokerages are taking advantage of our mobile tools and broker solutions and I look forward to working with WestUSA.”

WestUSA Realty recently pioneered another new concept in the industry, the Walk-in brokerages popping up inside select Walmart stores. They have a relationship with Walmart, the nation’s largest retailer and have already opened 10 retail locations throughout Arizona and others in bordering states such as Colorado and Utah. Goomzee’s mobile technology tools will be provided for all WestUSA agents in their traditional brokerages and walk-in locations.

ABOUT GOOMZEE
Goomzee provides mobile technology tools that allow real estate agents to deliver property information to a buyer’s cell phone while they are standing at the property or on the go and helps convert more leads into sales. With the company’s industry-leading product suite, Realty Connect, Text Message and QR Code marketing, and Mobile Property Pages, are automatically generated and reusable. The suite also includes Mobile MLS and Branded Mobile IDX features. Goomzee’s products seamlessly integrate with MLS property listing databases to provide accurate, relevant information for the real estate professional and their clients. To learn more, visit us online at http://www.goomzee.com or contact us toll free at 1-855-GOOMZEE.

ABOUT WESTUSA REALTY
West USA Realty Inc. first opened in 1986 in Phoenix, Arizona and operates under the parent company of WW Franchise LLC. The company has five valley-wide metropolitan Maricopa County, Arizona offices and several franchises within and outside of Arizona. West USA Realty offices are located currently in the State of Arizona, Mexico and California. To learn more, visit us online at http://www.westusa.com or contact us toll free at 1-800-WESTUSA.

“It’s exciting to be involved at this stage of the company. The tremendous positive feedback we’ve already received from our MLS partners on rollout execution and responsiveness of our engineering team energizes us to achieve more,” stated Mrs. Wills-Brown.

Mike Sparr, Goomzee’s CEO and Founder, added “Cereta has over a decade of experience managing and leading teams for some of the world’s largest companies. We’re thrilled to bolster our team with someone of her expertise.”

Goomzee currently supports over 185,000 REALTORs with it’s mobile technology products that include mobile MLS search, branded mobile IDX websites, text message marketing, and lead-generating QR code marketing tools. Many of America’s largest REALTOR associations and multiple listing services have chosen Goomzee as their mobile solution partner to provide their subscribers with mobile technology solutions. By adding Cereta Wills-Brown to the Goomzee team, the company will continue to deliver it’s flawless market rollout track record and further increase it’s responsiveness to ever-changing mobile and web technology.

About Goomzee
Goomzee provides mobile technology tools that allow real estate agents to deliver property information to a buyer’s cell phone while they are standing at the property or on the go and helps convert more leads into sales. With the company’s industry-leading product suite, Realty Connect, Text Message and QR Code marketing, and Mobile Property Pages, are automatically generated and reusable. The suite also includes Mobile MLS and Branded Mobile IDX features. Goomzee’s products seamlessly integrate with MLS property listing databases to provide accurate, relevant information for the real estate professional and their clients. To learn more, visit us online at http://www.goomzee.com or contact us toll free at (877) 324-1796.

Goomzee’s Realty Connect helps connect buyers and sellers using mobile technologies and integrates with MLS data systems. Agents place signs or ads regarding a property for sale that prompts potential buyers to send a text message or scan a QR (Quick Response) graphic. Within seconds the buyer receives a response containing property information and pricing, and optionally photos. At the same time, the agent is notified of the buyer’s inquiry. Automated tools then help the agent screen and cultivate those leads to establish a relationship with the buyer.

Russ Bergeron, CEO of MRED, said, “One mission of MRED is to provide our customers with the best tools and information available in the industry. Providing consumers with access to real estate listing information while on-the-go has become mission critical to support our members’ success, and Goomzee’s mobile solutions will improve our brokers and agents’ productivity, professionalism, and relationships with buyers and sellers.”



“We are excited to be chosen by MRED and look forward to adding further value and efficiency to their customers,” states Goomzee CEO, Mike Sparr. “By offering consumers instant access to the information they need using text messages, QR codes, and the mobile Web, agents can promote their listings to more potential buyers, cement their position as the trusted source of local real estate information, and close more transactions.”

With the addition of MRED as an MLS partner, Goomzee’s MLS partnership user footprint in the United States now exceeds 175,000 agent users. Goomzee’s mobile technology tools are available to real estate professionals nationwide and the company currently supports agent customers in 48 states.

About Midwest Real Estate Data

MRED is the real estate data aggregator and distributor that provides the largest multiple listing service (by listing volume) to nearly 40,000 customers, with property information encompassing northern Illinois, southern Wisconsin and northwest Indiana. Learn more online by visiting www.mredllc.com.

About Goomzee
Goomzee provides mobile technology tools that allow real estate agents to deliver property information to a buyer’s cell phone while they are standing at the property or on the go and helps convert more leads into sales. With the company’s industry-leading product suite, Realty Connect, Text Message and QR Code marketing, and Mobile Property Pages, are automatically generated and reusable. The suite also includes Mobile MLS and Branded Mobile IDX features. Goomzee’s products seamlessly integrate with MLS property listing databases to provide accurate, relevant information for the real estate professional and their clients. To learn more, visit us online at http://www.goomzee.com or contact us toll free at (877) 324-1796.

“We strive to put the best tools in the hands of our agents. By providing the latest technologies we can better serve our customers and meet the needs of today’s tech savvy homebuyers,” stated Park Regency President, Joe Alexander.

Goomzee’s Realty Connect® helps connect buyers and sellers using text messaging and integrates with MLS data systems. Agents place signs or ads regarding a property for sale that prompts potential buyers to send a text message with a unique property ID code. Within seconds the buyer receives a text message response containing property information and pricing. The buyer then has the option to receive and view photos of the listing immediately on their phone. At the same time, the agent is notified of the buyer’s inquiry. Automated tools and responders then help the agent cultivate those leads and begin to establish a relationship with the buyer.

“Homebuyers in the San Fernando Valley are very busy people. It‘s important for real estate professionals to make searching for a home as efficient as possible. At Park Regency Real Estate we serve the majority of the Valley. We find it important to lead the way for real estate professionals and recognize and meet the needs of our neighborhood homebuyers,” explains William and Leticia Mere of the Mere Team with Park Regency.

Goomzee’s CEO, Mike Sparr, commented, “we’re excited that more brokerages are deploying Goomzee’s technology as an office. It’s truly a win-win because the company gets more recognition, the agents save money on valuable marketing tools, and the more consumers who see the signs the quicker they are trained and leads come in. Park Regency is recognized as a leading firm in their community so we are very pleased and look forward to helping even more southern California REALTORs.”

Park Regency Real Estate services Granada Hills, Reseda, Van Nuys, Palmdale, and Lancaster, and all other areas in the San Fernando Valley and Antelope Valley.

About Park Regency Real Estate
Joe Alexander, currently the company’s President, founded Park Regency Realty in 1977. The company has been operating in the San Fernando Valley since its inception and has been based in Granada Hills for the past 20 years. Our goal is to make a total commitment to service and merchandise property in the most thorough, professional, and ethical manner possible. Park Regency Realty has grown to be one of the top 15 real estate companies in the Los Angeles county, with more than 110 full time agents and growing.

About Goomzee
Goomzee empowers real estate agents to connect with today’s mobile real estate consumers using cell phone technology and helps convert more leads into sales. The company’s product offerings include Realty Connect, a text-message advertising and call capture tool and Realty Mobile, a mobile MLS and branded mobile IDX solution. Goomzee’s products seamlessly integrate with MLS property listing databases to provide accurate, relevant information for the real estate professional and their clients, preventing extra work for the agent while fostering potential buyer and client relationships. To learn more, visit us online at http://www.goomzee.com or contact us toll free at (877) 324-1796.