MISSOULA, MT  January 29, 2008 –The Missoulian announced it will partner with Goomzee to provide nationwide text-message marketing and lead generation to advertising customers.

According to the company, advertisers incorporate text message codes into their online, print and outdoor ads.  Buyers then have the option to send a text message to a unique code and receive instant information on their mobile phones, including optional delivery of photos and files for a rich, interactive experience. 

“As part of an integrated marketing campaign, text messaging offers another way for advertisers to connect with their target audience. It opens a dialogue with potential customers, and we’re excited to offer this service to our advertisers and our readers” explains Jim McGowan, advertising director for Lee’s Missoulian.

“We’re excited to be chosen to help The Missoulian’s strategic clients.  They are among the growing number of partners nationwide to provide this valuable marketing and sales tool to advertisers and offer them the competitive advantage they need in today’s challenging marketplace,” said Jordan Lind, VP of Business Development at Goomzee.  “With Goomzee’s mobile advertising platform, sales professionals can actively monitor buyer interest and refine their approach to achieve maximum results,” adds Lind.

With over 260 million mobile subscribers in the United States, advertisers have recognized the strategic benefits of extending their marketing to mobile devices.  Marrying the physical and virtual worlds via the mobile phone delivers valuable market intelligence and satisfies consumers' growing demand for instant access to information anytime, anywhere.

ABOUT LEE ENTERPRISES
Lee Enterprises is a premier provider of local news, information and advertising in primarily midsize markets, with 49 daily newspapers and a joint interest in four others, online sites and more than 300 weekly newspapers and specialty publications in 23 states. Lee’s markets include St. Louis, Mo.; Lincoln, Neb.; Madison, Wis.; Davenport, Iowa; Billings, Mont.; Bloomington, Ill.; and Tucson, Ariz. Lee stock is traded on the New York Stock Exchange under the symbol LEE. For more information about Lee, please visit www.lee.net.

ABOUT GOOMZEE
Goomzee Corporation provides a mobile marketing technology platform that connects buyers and sellers at the point-of-interest.  Goomzee’s flagship product, Realty Connect, and now Mobile Virtual Tours, specifically assists real estate professionals to win more listings, acquire more leads and close more sales.  The Company was established in 2003 offering hosted online storefronts to small businesses as well as consulting for some of the world’s largest companies and brands.  Goomzee is an industry leader in text message marketing and continues to innovate from a client first perspective.  We connect buyers and sellers at the point-of-interest.  To learn more, visit us online at http://www.goomzee.com.